Emerging Trends in Real Estate: Where to Invest in 2024

Lee Nugent • January 15, 2024

An analysis of current trends shaping the real estate market and highlight promising investment opportunities in the coming year. A discussions of location trends, property types, and demographic shifts.

In 2023, the real estate industry's plan was straightforward, weather the current risks and reposition for sustained growth and improved returns.


However, industry leaders position for 2024 emerging trends in real estate have confronted a new reality.


They no longer anticipate a return to the pre-pandemic status quo. Instead, they acknowledge the likelihood that a significant number of people won't be returning to the office, or at least not as frequently.


The real estate industry must now navigate a fundamentally altered landscape. The long-term strategy has shifted from mere "repositioning" to a complete recalibration for a transformed world.  This has far-reaching implications not only for office owners, but also for other property sectors reliant on a thriving office market.


There's also a reluctant acceptance within the industry that interest rates will remain high for at least the next year and possibly even longer.


Even positive developments, such as investors showing eagerness to acquire new assets, are tempered by grim sector data. Transactions have decreased, with many attributing the decline to disagreements on pricing between buyers and sellers due to a lack of sales, and limiting price clarity.


On a positive note, experts believe the worst of inflation is behind us.  Offering the Federal Reserve a reason to pause interest rate hikes. Despite economic headwinds and challenges in obtaining credit, opportunities exist for high-quality properties that align with the needs of today's investors and tenants.


Success in this climate demands strategic adaptation to a sustained period of higher interest rates.

Despite initial concerns, market preferences haven't undergone drastic shifts since the pandemic's immediate impact.


The "smile" markets across the southern United States remain favored, with the Sun Belt's dominance in the Top 10 list further solidifying.


Conversely, cold-weather regions continue to struggle, with only Boston retaining its Top 10 position. 

While some previously hot markets like Tampa/St. Petersburg, Miami, and Charlotte exited the Top 10, they still rank within the Top 20, suggesting their potential remains relevant.


The real estate industry is at a crossroads. Yet, amidst the challenges lie opportunities for those who embrace the new reality and adapt their strategies accordingly.


We anticipate a rise in transaction volume, possibly by 2024, although it won't necessarily depend on the Federal Reserve lowering interest rates. It could occur sooner as individuals adapt to the new higher rates and resume transactions.

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